Straight talk
Us, against each of them
Eight competitors, each compared to us on its own: in the chart below, every tool and agency gets its own column, and each one gets its own head-to-head card — including where they beat us. No groups, no averages.
| What you get | RankInChat | Otterly.AI | Peec AI | Semrush AI Visibility | Ahrefs Brand Radar | Scrunch AI | Goodie AI | Profound | an agency |
|---|---|---|---|---|---|---|---|---|---|
| Price | $89 once | $29/mo | $95/mo | $99/mo add-on + Semrush plan | from $199/mo per platform + base plan | $250/mo | $399/mo, billed quarterly or yearly | custom, not published | $500–$5,000 per audit |
| How you pay | One-time | Monthly subscription | Monthly subscription | Subscription on top of Semrush | Subscription on top of Ahrefs | Monthly subscription | Quarterly or yearly subscription | Enterprise sales process | One-off or a retainer |
| Questions | 80 real buying questions asked in full, one deep report | 15 prompts tracked per month | 50 prompts tracked per month | Prompt tracking inside Semrush | AI visibility data inside Ahrefs | 125 prompts tracked per month | 120 prompts tracked per month | Thousands of prompts, custom setup | Varies by agency |
| Fix list | Yes — 10–12 fixes, plain English, step by step | No — trend charts | No — scores and movement | No — dashboard panels | No — search data | No — platform dashboards | Optimization features, not a to-do list | Enterprise analytics | Sometimes — human-written, weeks later |
| Ongoing tracking | Optional Monitoring: $25/mo monthly or $35/mo weekly | Yes — its whole job | Yes | Yes | Yes | Yes | Yes | Yes | Only on a retainer |
Every competitor has its own column — scroll sideways to see them all. Prices checked October 2026 from their public pricing pages.
Us vs Otterly.AI
$29/mo (Lite, 15 prompts/mo)
The cheapest of the monitoring tools. Tracks how AI assistants answer a set of prompts each month and shows the trend.
RankInChat
- One payment instead of a subscription — a year of Otterly Lite costs about four times our Audit.
- A deep first answer: 80 real buying questions asked once, in full, with a Fix List — not 15 prompts watched over time.
Otterly.AI wins when…
- Ongoing tracking at the lowest price in the category — good once you already know where you stand and just want the trend.
Us vs Peec AI
$95/mo (Starter, 50 prompts/mo)
A monitoring dashboard that tracks your AI visibility across assistants and shows how answers change.
RankInChat
- About three months of Peec Starter costs more than our whole Audit — and you keep the report forever.
- We tell you what to do about it. Peec shows scores and movements; our Fix List is a plain-English to-do list.
Peec AI wins when…
- Daily tracking across many platforms. If you need to watch answers month after month, that is the job it is built for.
Us vs Semrush AI Visibility
$99/mo add-on, on top of a Semrush plan
An add-on to the Semrush SEO platform that adds AI visibility tracking to your existing SEO tooling.
RankInChat
- You don’t need an SEO platform subscription to get your answer — the Audit is standalone.
- One clear report beats one more panel to learn in a big suite.
Semrush AI Visibility wins when…
- If your team already lives in Semrush every day, having AI visibility next to the rest of your SEO data is genuinely convenient.
Us vs Ahrefs Brand Radar
from $199/mo per AI platform, plus an Ahrefs base plan
AI visibility data inside Ahrefs, priced per assistant platform you want to track.
RankInChat
- Our complete Audit costs less than one month of Brand Radar on one platform.
- No base plan, no add-on math, no per-platform pricing to untangle.
Ahrefs Brand Radar wins when…
- For teams already running Ahrefs, the search-data integration is deep — that is real value we don’t offer.
Us vs Scrunch AI
$250/mo (Core, 125 prompts/mo)
A higher-tier monitoring platform, aimed at brands tracking AI visibility seriously.
RankInChat
- Built for small-business budgets: our one-time price is a fraction of a single month.
- Same-day answer instead of a platform rollout.
Scrunch AI wins when…
- Serious prompt volume and team features. At 125 tracked prompts a month, it watches far more ground than a one-time audit can.
Us vs Goodie AI
$399/mo (Core, 120 prompts, billed quarterly or yearly)
One of the priciest small-brand monitoring tools, with AI-search optimization features.
RankInChat
- One payment, no quarterly commitment. Goodie’s quarterly billing is a much bigger promise before you’ve seen any answer.
- We answer all 80 questions once, completely, instead of tracking 120 prompts gradually.
Goodie AI wins when…
- Continuous optimization alongside tracking. If AI visibility is a permanent program for your brand, that depth is why it costs more.
Us vs Profound
enterprise — custom pricing, not published
The enterprise end of this category: large prompt volumes, big teams, sales-led pricing.
RankInChat
- Made for a small business with a small-business price and no sales process.
Profound wins when…
- At enterprise scale — thousands of prompts, dashboards for a whole team — they are the right league, and we are not in it.
Us vs an agency
$500–$5,000 for a typical one-off audit; retainers extra
A person or team who runs an AI-visibility audit for you, and sometimes does the fixes too.
RankInChat
- The Audit costs roughly 6 to 60 times less, and arrives the same day instead of after weeks of discovery calls.
- The Fix List is plain English, so you (or your web person) can act this week — you don’t need an agency to read it.
an agency wins when…
- Hands on keyboard. If you want someone else to do the work end to end and you have the budget, a good agency earns it.
So which one do you need?
- Don’t know yet? Run the free 5-question check. If the answers already name you everywhere, you may not need to pay anyone — us included.
- Want the deep first answer? That’s the Audit: $89 once, all 80 questions answered in full, why you aren’t named, and a Fix List you can act on this week.
- Want to be watched over time? Optional Monitoring re-runs your report every month from $25/mo, or every week from $35/mo. Your call, never a requirement.
- Want a live dashboard refreshed hourly, across many platforms? Honestly, one of the tools above fits better — that is their whole job.
- Want someone to do the fixes for you? An agency or a freelancer is the right tool — at roughly 6 to 60 times the price. If you are the agency, we sell packs of Audits for client work — see For agencies.
All product names are trademarks of their respective owners. Prices checked October 2026 from their public pricing pages — check their sites for today’s prices.